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Corporate Decline
When the Story Stopped Matching the Numbers
Boeing, the 737 MAX, and the price of priorities in a company built on safety and excellence
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About this book
Boeing built its name on engineering and safety. Then two 737 MAX airliners crashed, in Indonesia in October 2018 and in Ethiopia in March 2019, killing 346 people, and the aircraft was grounded for twenty months.
Ray Kettering examines how the story Boeing told about itself stopped matching the numbers, and the price of the company’s priorities.
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